You can assume that you should have 3-5 strategies that describe how you are going to achieve your goal. MUST-READ 📚 → Rapid Experimentation: The Road To Innovation (Complete Guide) Define strategiesĭetermine the strategies you will use to meet your objectives and goals. Reach 50 million monthly active users in Asia within 6 months. If Facebook wants to start increasing market share in Asia then a goal could be. Note that the goal must be SMART, or in other words: If you have a clear idea of what your objective is then you can link a quantitative goal to it.Ī ‘goal’ is a quantitative result that you must achieve in order to realize your qualitative objective.

Double the number of monthly active users.The objective is a qualitative result.įacebook’s mission is to connect people worldwide. The objectives are an extension of your mission or vision and should reflect what the company wants to achieve. Once you have a strategy for entering your market or expanding your market share, you can start setting objectives… 2. In order to properly fill out the OGSM Model, it is important that you have a good picture of the market, your strengths and your weaknesses. Identify metrics that will enable you to measure the progress of your strategies. Link a quantitative (SMART) result (goal) to your objective.ĭetermine the strategies you will use to achieve your objectives. They hold low market share in fast growing markets consuming large amount of cash and incurring losses.Make sure you know your market and have a strategy for entering the market or expanding your market share.Ĭhoose objectives that reflect your company’s mission or vision. Question Mark - Question marks are the brands that require much closer consideration.If successful, a star will become a cash cow when its industry matures. Star may generate cash, but because the market is growing rapidly they require investment to maintain their lead. Star - Star operates in high growth industries and maintain high market share.In general, they are not worth investing in because they generate low or negative cash returns.

Dog - Dog holds low market share compared to competitors and operate in a slowly growing market.Cash cow requires little investment and generate cash that can be used to invest in other business units. Cash cow - a business unit that has a large market share in a mature, slow growing industry.It classifies business portfolio into four categories: It's used to determine what priorities should be given in the product portfolio of a business unit. The BCG Matrix method is the most popular portfolio management tool. Will convert your BCG matrix template into PDF, and without any quality loss. It's just this simple, only clicking on the Export PDF button

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